You built a private, hospitality-driven indoor golf experience — refined technology, curated F&B, four membership tiers, a private event room — and right now, the people who would become members don't know you exist. The product is ready. The story hasn't been told yet. That's what this proposal changes.
Enclave is a private, hospitality-driven indoor golf experience on Lower Roswell Road in Marietta — high-speed cameras, auto-tee systems, 4K course rendering, curated food and beverage, a private event room, and four membership tiers from Links to Corporate. Ashburton Hospitality Design Studio designed the space with the same intention that goes into a boutique hotel. And right now, your social channels aren't even active yet.
Every empty bay, every unbooked private room, every membership tier sitting unfilled is revenue lost to a venue that the market hasn't discovered yet. Simulators, mortgage, and staff cost the same whether the bays are full or empty. The economics demand visibility.
There are 7+ indoor golf competitors within 20 miles of your front door — and they're already building audiences. Back Nine Golf is 3 miles away with 42,000 Instagram followers. Topgolf Alpharetta has 593,000. Fairway Social and Five Iron Golf are running professional content programs. The indoor golf market is growing 14% year-over-year, and every one of these competitors has a social media presence that's actively capturing the exact customers Enclave needs. Your accounts aren't even set up yet.
Here's the gap none of them have closed: not one competitor in a 20-mile radius owns the private, premium, hospitality-first positioning. Back Nine is self-service and utilitarian. Topgolf is a loud party. X-Golf gets reviews calling their food "microwave meals." Fairway Social comes closest, but they're 16 miles away. Enclave's craft cocktail program, Ashburton-designed interiors, and private membership model are genuine competitive advantages — the kind of differentiators that win on social media. But only if someone captures them. That's the window, and it won't stay open.
Each platform serves a distinct role in Enclave's growth funnel — from discovery on TikTok, to aspiration on Instagram, to conversion on Facebook. Together they form a cohesive ecosystem.
Awareness engine. Short-form video built for discovery, virality, and reaching new audiences who don't yet know Enclave exists.
The brand flagship. Editorial photography, Reels, and Stories that communicate Enclave's premium positioning and build aspiration.
Community and conversion. Local East Cobb and Marietta audiences, event promotion, corporate outreach, and boosted post amplification.
Inspired by Brian Collins' philosophy of using design as a strategic tool — not decoration — every content pillar is built around a clear idea, executed with editorial discipline, and connected to a business outcome.
Immersive content that places the audience inside Enclave — the technology, the space, the atmosphere.
Golf-forward content: shot analysis, course features, skill development, and the joy of precision play.
Social moments, member stories, corporate events, and the community that gathers at Enclave.
Membership-driven content: exclusive benefits, booking prompts, league announcements, and conversion storytelling.
12 posts per week across all three platforms — each one purposeful, on-brand, and built to perform.
| Day | TikTok | Theme | ||
|---|---|---|---|---|
| Monday | Feed Post (Editorial) | — | Event / Promo | Start-of-week energy, tee time CTA |
| Tuesday | Stories + Beverage Feature | Shot / Tech Reveal | — | Cocktail spotlight, simulator tech, cool factor |
| Wednesday | Reel + Beverage Story | — | Community Post | Midweek vibe, cocktail feature, culture |
| Thursday | Carousel | Behind-the-Scenes | — | Course spotlight, brand depth |
| Friday | Stories + Feed Post + Beverage Feature | Lifestyle / Challenge | Weekend Booking CTA | Weekend promotion, cocktail specials, social occasion |
| Saturday | — | — | Event Recap | Community engagement, post-visit |
| Sunday | Aspiration / Lifestyle | — | — | Brand beauty, closing the week strong |
Cullari Wardell will travel from New Jersey to Marietta for a two-day on-location content production shoot designed to capture everything Enclave needs for 12 months of social media content — and replace the stock video and imagery currently on the website with real photography and video of your actual space, technology, and atmosphere.
High-contrast editorial photography of the bays, lounge, bar, and technology. Cinematic video walkthroughs of the Ashburton-designed space. Simulator screen recordings and shot-tracking sequences. Lifestyle photography of members playing, socializing, and competing. Private room and corporate atmosphere imagery. Detail shots of F&B, auto-tee systems, design elements, and signage.
Full year of licensable photography and video assets — plus real imagery to replace the stock content currently on enclave.golf. All imagery processed, color-graded, and formatted for every platform. Vertical, horizontal, and square crops delivered. Short-form video edits ready to post. Asset library organized by content pillar. Enough content to run a full year of social media without another shoot.
This is the visual foundation of everything. Every post, every boosted ad, every membership pitch, and the website itself — they all draw from these two production days. Your site currently runs on stock video and AI-generated imagery. After this shoot, every frame is real. Done right, it pays for itself in the first month.
Enclave isn't just an indoor golf venue — it's a hospitality brand. Craft cocktails, curated food, Ashburton-designed interiors, and a private membership model. You need a content creator who understands how to photograph and film hospitality at this level. That's exactly what we've done.
Ernesto Cullari is an established food & beverage photographer and content creator who has produced visual content for The Original Soupman, the Indigo Hotel, and celebrity chefs David Burke and James Avery. This isn't a social media manager learning your industry on the job — this is someone who has already shot the cocktails, the plating, the interiors, and the atmosphere that define premium hospitality brands.
Your competitive analysis tells the story: the #2 strategic insight is that craft cocktails are underserved in this category. Most indoor golf competitors treat F&B as an afterthought — X-Golf gets food complaints, Back Nine barely has a bar program. Enclave's premium F&B is your sharpest differentiator, and Cullari Wardell has the exact portfolio of hospitality photography to make it the centerpiece of your social presence. No other agency pitching you can say that.
The competitors have golf content covered. What none of them have is someone who can make a craft Old Fashioned look like it belongs in Bon Appétit, photograph an Ashburton interior like Architectural Digest, and then cut it into a TikTok that gets 50,000 views. That's the intersection we live in.
Ongoing social media management means Enclave never has to think about content. We handle strategy, creation, scheduling, community engagement, and reporting.
Full 30-day content plan delivered 30 days in advance for review and approval.
Every caption, hashtag set, and CTA written in Enclave's voice — premium, confident, and community-oriented.
All assets edited and optimized for each platform's specifications and algorithm preferences.
Daily monitoring and response to comments, DMs, and mentions across all three platforms.
Performance breakdown by platform, content type, and audience segment with strategic recommendations.
We identify top-performing content and manage your monthly boost budget targeting high-value prospects in Atlanta.
Strategy without accountability is just content for content's sake. These are the performance ranges we target over the 6-month engagement — reviewed monthly, adjusted quarterly.
Instagram: 1,500–3,000 followers
TikTok: 2,000–5,000 followers
Facebook: 800–1,500 page likes
Combined reach: 150,000–300,000 impressions/mo by month 4
Engagement rate: 3–6% (industry avg: 1.5%)
Website clicks: 200–500/mo from social
Inbound DMs/inquiries: 15–30/mo
Event/booking attribution: Tracked via Meta Pixel & UTM
These are directional benchmarks, not guarantees — performance depends on factors like ad budget allocation, seasonal demand, and how quickly word-of-mouth compounds. What we guarantee is the work: consistent, high-quality content, aggressive community management, and monthly reporting that shows exactly where things stand.
Everything is itemized. No surprises, no hidden fees. This is what world-class social media management looks like — and what it costs to do it right.
* Setup ($1,600) + content ($5,000) + 6-month retainer ($9,000). Travel expenses — including dates, airfare, ground transportation, and accommodations — will be negotiated separately once the engagement is confirmed. Boosted post budget billed directly to client ad accounts.
Brand audit, competitor analysis, platform setup, Meta Pixel & conversion tracking installation, content strategy finalization, brand voice guide.
Two-day content shoot at Enclave, Marietta. Photography, video, Reels, TikTok footage captured. Website stock imagery replaced with real content.
First content calendar delivered. Social channels launch with consistent, professional content. Community management begins.
Monthly cadence in full effect. Calendar, approval, scheduling, posting, engagement, reporting.
Full 6-month performance review. Recommendations for year two. Renewal options presented.
Cullari Wardell builds audiences from zero — across hospitality, F&B, luxury beauty, and consumer brands. Here's what that looks like on Instagram alone.
Built from the ground up to 42,400 Instagram followers — organic growth, editorial content strategy, and consistent brand voice that turned a founder's profile into an industry authority.
Grew Otteroobaby past 25,000 Instagram followers with lifestyle-driven content, influencer seeding, and community management that converted followers into customers.
Scaled Hynt Beauty by over 18,000 Instagram followers with premium editorial photography, product storytelling, and a content cadence built for the luxury beauty market.
Grew the iconic Original SoupMan brand by 8,000 Instagram followers — food photography, hospitality storytelling, and community engagement. The same F&B content playbook that applies directly to Enclave's craft cocktail and bar food program.
Four different industries. Four different audiences. Same playbook: premium content, strategic cadence, and relentless community management. From celebrity chef kitchens to boutique hotels to luxury beauty — we know how to photograph and sell a premium experience. Enclave Golf is next.
6-month initial term beginning on date of signed agreement. Renewable in 6- or 12-month increments at the then-current rate.
Either party may terminate with 30 days' written notice after month 3. If terminated early, client owes for work completed through the notice period. One-time fees are non-refundable.
Monthly content calendar delivered 30 days in advance for client review. Client has a 3-business-day approval window. No content is published without written approval. Up to 2 revision rounds per calendar included.
All photography and video produced during the content shoot become Enclave's property upon full payment. Cullari Wardell retains portfolio usage rights.
Production shoot scheduled within 3 weeks of signing, subject to mutual availability. If delayed by client beyond 30 days, Cullari Wardell may begin management using approved stock or client-provided assets.
Setup fee and content shoot invoiced upon signing, due upon receipt. Monthly retainer invoiced on the 1st of each month, due upon receipt. Travel expenses negotiated and agreed upon separately before the production trip.
Photography by Ernesto Cullari
